Digital Media Analyst Supervisor

Philadelphia, PA

PREVIOUS : Ad Operation Manager AT Orbit Interactive  

EDUCATION: Master of Science in Information Technology Management  

About me

The 21st century marketing paradigm is intersectional. To call oneself a strategic marketer in today's world requires a hands-on knowledge of not just a myriad marketing tool, but also of how they all work synergistically through campaigns to achieve marketing objectives. Execution needs to be followed up with measurement.

This paradigm has informed my professional journey of 5 years. From building the business development team at a $15 billion dollar startup, to leading Ad operations and analytics for a fully digital agency. I've tactically executed organic, paid, and social campaigns, across diverse channels, from Snapchat to Quora. My proficiency with using reporting tools like Salesforce Admin and Google Analytics is backed by a robust understanding of KPIs pertinent to a company's objectives at a given point in their growth. And even after working in more managerial roles, I'm acutely aware of tactical realities at the execution level. My professional goal is to be strategic, while being tuned-in with more granular realities of being tactical. Education: MBA in Marketing, MS in Global Marketing Management and MS in information technology. Client experience ( Auto Industry) : Alamo, Hertz, Patty Peck Honda, Arlington Toyota , Trotter, Asbury ( Dealership’s) so you can count me in for Auto lenders too 😊 I love good food and I talk really fast when excited. So don’t hesitate to stop me and ask me to repeat things, I swear I won’t mind it even if its 100 time. Haha

Personal Details

  • Birthday: 14 March 1994
  • Marital: Single
  • Nationality: Indian


FromApril 2021ToPresent


Digital Media Analyst Supervisor

•Worked with multiple data sources, reports (site metrics, campaign/channel reports, traffic and conversion reports) to analyze campaign performance and make recommendation for improvement in campaign and helped in making business decision.

• Communicated analytics findings and actionable recommendation in a manner tailored to internal and external audiences.
•Managed and continually enhance campaign reporting that allows LevLane and our clients to understand the trends on the clients’ campaigns.
• Generated weekly, monthly, and quarterly performance reports for clients, including ability to recognize and troubl eshoot data anomalies.
• Working as liaison between all the cross functional team (Sales, Account Management and Ad Operation) and head of departments to develop a marketing and promotions campaigns within the client’s budget and streamline business process to make it more effective.

FromNovember 2020ToApril 2021


Orbit InteractiveMiami, Florida ,USA

Ad Operation Manager

• Conceptualize, execute, and present contents of a full year proposal, which include developing media plans and recommending multi- channel marketing strategies to meet agency goals for our clients.

• Analyzing campaign performance with regular reporting on a granular level to provide deeper insights and define strategic recommendations.
• Resulted in an increase of 20% in global leads, 15% in bookings, and reduced CPL of -25% across all digital channels.
• Experienced in Handling clients from various industry. E.g., Extended stay America, Georgia Southern University, Aaron’s, Baer’s, Alamo, Crystal Cruise and South African Airways spending 15 + million dollar/year

FromAug 2019ToOctober 2020

(1 Year 2 MONTHS)

Orbit InteractiveGREATER NEW YORK

Ad Operation Analyst

• Responsible for Launching Digital campaigns on various programmatic platforms and optimizing it for better ROAS.

• Composed and distributed monthly and quarterly reports by leveraging tools such as Omniture (Adobe), Tableau, and Data studio with highlighting promotional campaign & channel performances, identified key insights on audience/ market share and provided executives with in-depth recommendations on budget allocation.
• Responsible for daily, weekly, and monthly reports, analysis and dashboard and shared with respective stakeholders, using intelligence tools such as Google Campaign Manager, Google Analytics, Google Data studio and Power BI.

FromJan 2018ToJuly 2018



Marketing Analyst

• Listed Bosch products on Flipkart, Amazon and executed digital marketing campaigns there and on all e-retail outlets in India. Worked on interactive projects for Bosch DIY with Amazon.com.

• Increasing the conversion of washers online from 3% to 4% by price, cataloguing and reviews.
• Preparing a price elasticity report for the online star product GSB 500 RE

FromFeb 2016ToAug 2017


Think and Learn Pvt. Ltd, (Byju’s)BENGALURU, INDIA

Marketing Analyst

• Tracked and automated weekly detailed performance reports incorporating quantitative results and graphic visualizations using Excel and Google Analytics to provide guidance on creative development, competitive insight, and latest digital media advertising trends.

• Responsible for developing international marketing strategy & execution of lead-generation focused campaigns.


Skills & language

Data studio
MS PowerPoint
Paid Media Marketing
Campaign Manager
Advanced Excel
MS Visio
Google Tag Manager
Power BI
Salesforce Marketing and sales cloud
Salesforce Service cloud
Salesforce Service cloud


  • EnglishEnglish :Advanced
  • HindiHindi :Advanced


E-Commerce Marketing for Amazon Book the Source Book of Hindu Mythology, Richmond, VA

Created 3 digital Google Ad campaigns leading to a 61% increase in clicks and 30% increase in conversion and presented
performance reports to the author using Google Analytics.

REAL, Office of Provost, VCU, VA

Conducted brand audit to identify specific brand image challenges faced by Branding and Marketing Team and recommended
strategies. Based on qualitative research of student response towards the program, which were successfully adopted and resulted in 7%
increase enrollment in the program.